Pratt Institute MFA Interior Design / Retail Design Course / Summer Exchange 2018 
at Elisava Barcelona School of Design and Engineering
Project Brief: Imagine that a brand without a physical space asks for your services as retail designer to develop their first space in the city. Their first tangible space in contact with their customer and the city.
How do you materialize/conceive a physical space for a brand that only have online presence?
Brand Analysis
• Brand message and values
• Brand communication / image in space
• The role of the store
Space Analysis
• Layout
• Flowchart
• visual chart
Consumer journey / experience New technology implementation
• ON/OFF - omnichannel
• Moodboard
• Floorplan and sections
• Façade
• Materials
• Window display
• Consumer Journey Experience